SharePoint 2010 Designer allows you to create custom actions for the SharePoint ribbon or the item context menu.
![Custom Actions in SharePoint Designer](https://www.eliostruyf.com/uploads/2011/06/062111_1631_QuickTipCus1.png)
These custom actions can be used to start a workflow, navigate to a form, and navigate to a custom URL.
![Action Types](https://www.eliostruyf.com/uploads/2011/06/062111_1631_QuickTipCus2.png)
For the last option you can make use of “Tokens”. These tokens enable you to create a variable URL’s.
The tokens that could be used are the following:
**Token** | **Replaced With** |
~site | SPContext.Current.Web.ServerRelativeUrl |
~sitecollection | SPContext.Current.Site.ServerRelativeUrl |
{ItemId} | item.ID.ToString() |
{ItemUrl} | item.Url |
{SiteUrl} | web.Url |
{ListId} | list.ID.ToString("B") |
{RecurrenceId} | item.RecurrenceID |
Examples
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More information about the RecurrenceId can be found here.